NFL trying to reach out to a new demographic for Super Bowl XLVII.
It's hard to dispute football being the countries sport of choice. However, there is one group in America that has showed little to no interest in the sport. Pun lovers. "We test well in almost every demographic out there," says NFL Commissioner Roger Goodell. "One area we've always struggled with is with pun lovers. We're ready to try again."
This is the first time the NFL has tried reaching out to the pun community in four years. When the Arizona Cardinals faced the Philadelphia Eagles in 2009 for the NFC Championship, the league tried to bill the game as 'unbirdable'. The pun flopped. Not only with pun lovers, but with people who don't know what a pun is.
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| HarBowl I |
For the first time since the 'unbirdable' tragedy, the NFL is once again making an effort to reach out to pun lovers. The coaches of the San Francisco 49ers and Baltimore Ravens are brothers, Jim and John Harbaugh. "We feel good about this year," says Goodell. "We think this is the year we finally are able to bring in the pun community."
The game is being touted as the HarBowl. Charles Smith, President of the Pun Lovers Community of America, says, "We're listening, but after 2009, we're cautious."
When asked whether or not he thinks it will be difficult to retain the pun lovers after this year's HarBowl, Goodell said 'without a doubt.'
"We can't expect this great community to stick around after just one great pun, no matter how good it is," says Goodell. "The best case scenario would be for these two teams to face off again in the Super Bowl next year. We could retain pun lovers by calling it the HarBowl II. We're also slowly losing the Roman Numeral lovers demographic. There are just too many Roman Numerals after Super Bowl now. It's too hard for people to keep track. Even for Roman Numeral lovers. No one actually knows what number we are on. I think we are somewhere between 30 and 60. It would be nice to be able to start over with the Roman Numerals and call it HarBowl II next year. Hopefully there are more Harbaugh brothers that coach, or they have kids that coach. Something. Our pun team just isn't very good. I don't think they can ever come up with a pun of this caliber again. This one kind of fell in their lap, and sadly, wasn't their first choice. They actually wanted to go with Bowl of Brothers. I'm extremely worried about losing the pun demographic for good after this year."
The game is being touted as the HarBowl. Charles Smith, President of the Pun Lovers Community of America, says, "We're listening, but after 2009, we're cautious."
When asked whether or not he thinks it will be difficult to retain the pun lovers after this year's HarBowl, Goodell said 'without a doubt.'
"We can't expect this great community to stick around after just one great pun, no matter how good it is," says Goodell. "The best case scenario would be for these two teams to face off again in the Super Bowl next year. We could retain pun lovers by calling it the HarBowl II. We're also slowly losing the Roman Numeral lovers demographic. There are just too many Roman Numerals after Super Bowl now. It's too hard for people to keep track. Even for Roman Numeral lovers. No one actually knows what number we are on. I think we are somewhere between 30 and 60. It would be nice to be able to start over with the Roman Numerals and call it HarBowl II next year. Hopefully there are more Harbaugh brothers that coach, or they have kids that coach. Something. Our pun team just isn't very good. I don't think they can ever come up with a pun of this caliber again. This one kind of fell in their lap, and sadly, wasn't their first choice. They actually wanted to go with Bowl of Brothers. I'm extremely worried about losing the pun demographic for good after this year."
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